Social networks, new chance for brands?
A study noted that people prefer a particular sphere on each network: friendly and family on Facebook, and LinkedIn, Viadeo VOCATIONAL on, or follow celebrities and brands on Twitter. This is also one of the nine points of the study: the French connected on social networks will follow more and more brands, primarily fashion, cosmetics, and food and beverage.
On Facebook, Google+ and Twitter, they follow a more than a year ago. On Twitter, nearly one in three registered following more than 11 brands, against one in five a year ago.
The study also found that nearly one in five Internet users consume more products of the brand since it is informed of his events. One that many brands have already integrated reality.